Wonder Bread iPhone App
February 10th, 2010
In my absence from interactive marketing and subsequent rebound in my faith in humanity, Wonder Bread drops some reality on me.
View CommentsWildly Successful AR Ads for Best Buy
August 6th, 2009
Out of 43 million copies of their circular, 6500 people interacted with their AR tool. Wow.
View CommentsSocial Media = Advertising Honeypot
August 5th, 2009
Twitter and Facebook are be honeypots for brands. We reach in and pull them out when we want, but otherwise keep them at bay.
View CommentsAugmented Reality Bites
July 30th, 2009
I have this new rule I’m working on: If it’s easier to buy your product than to engage with your marketing, you’re doing it wrong.
View CommentsiPhone Apps are Not Banner Ads
July 27th, 2009
Installing an iPhone app is work. If you make users work, you owe them something valuable.
View CommentsIs Google Ruining Mobile Advertising?
July 10th, 2009
Admittedly, my opinion is that mobile advertising should shrivel up and die. That said, if it’s going to exist, the UX should be at least tolerable and, preferably, stellar.
View CommentsJeff Goodby on Award-Chasers and the Future of Ad-Tech
June 24th, 2009
Jeff Goodby, from Goodby, Silverstein, & Partners (one of my favorite agencies to work with BTW), wrote an article in AdAge that actually got me thinking.
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