Comments on: Wildly Successful AR Ads for Best Buy http://www.tobyjoe.com/2009/08/wildly-successful-ar-ads-for-best-buy/ Toby Joe Boudreaux on Tech, Creativity, UX, and All Things Digital Thu, 22 Jul 2010 02:57:21 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: tobyjoe http://www.tobyjoe.com/2009/08/wildly-successful-ar-ads-for-best-buy/comment-page-1/#comment-1035 tobyjoe Fri, 07 Aug 2009 18:40:38 +0000 http://www.tobyjoe.com/?p=1110#comment-1035 I'm not down on AR. I'm down on dumb uses of AR and bandwagon jumping agencies. The Ikea thing was ok. The USPS thing was good. The GE project was good because the novelty was new and it seems to fit the GE brand. Tell me you don't know 50 agency folks saying, "How can we use that? Who can we sell that to?" That's what I'm down on... Apparently the Best Buy circular readers agree ;) I’m not down on AR. I’m down on dumb uses of AR and bandwagon jumping agencies. The Ikea thing was ok. The USPS thing was good. The GE project was good because the novelty was new and it seems to fit the GE brand.

Tell me you don’t know 50 agency folks saying, “How can we use that? Who can we sell that to?”

That’s what I’m down on… Apparently the Best Buy circular readers agree ;)

]]> By: keith http://www.tobyjoe.com/2009/08/wildly-successful-ar-ads-for-best-buy/comment-page-1/#comment-1034 keith Fri, 07 Aug 2009 18:30:50 +0000 http://www.tobyjoe.com/?p=1110#comment-1034 I get that you're down on AR, but I think it has a chance to be useful. Ikea did something fairly utilitarian with it... http://vimeo.com/4836362 I get that you’re down on AR, but I think it has a chance to be useful. Ikea did something fairly utilitarian with it…

http://vimeo.com/4836362

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