Comments on: iPhone Apps are Not Banner Ads

By: tobyjoe

tobyjoe — Tue, 28 Jul 2009 19:59:19 +0000

You nailed it with the last sentence, Alan. Agencies who act as mindless production companies for clients are everywhere. Clients should go to agencies to be guided, not to be a modestly efficient, one-stop media plan/buy/build superstore.

By: Alan Wolk

Alan Wolk — Tue, 28 Jul 2009 19:44:50 +0000

Nicely put Toby, had written a similar what’s-with-all-the-useless-apps piece for Adweek last winter.

But the problem, I’ve learned, falls equally on the shoulders of the clients. They’re the ones asking/demanding that their agencies come to them with iPhone apps because they’ve heard that all the cool kids have one.

That so many agencies are willing to comply is, of course, the second half of the problem.

By: Peter

Peter — Tue, 28 Jul 2009 14:49:19 +0000

Exxxxxxactly.